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LAAD 2023
The return of the largest Defence and Security fair in Brazil under new management
The return of the largest Defence and Security fair in Brazil under new management

The 13th edition of LAAD Defence & Security, the largest and most important defense fair in Latin America, will take place from April 11 to 14, 2023, in Riocentro, Rio de Janeiro. The big news for the administration, which is no longer for the British Clarion and went to Creative Events, a Brazilian company by Sergio Jardim, which has been in front of it since 2007. Sergio Jardim answered a few questions about LAAD 2023.

- Mister Jardin, in each new edition of LAAD we see a significant expansion of the exhibition area and number of exhibitors, what are your expectations for LAAD 2023?
- We expect that LAAD 2023 will repeat the success of LAAD 2019 and bring a greater number of national and foreign exhibitors. To a large extent this is due to the interest that Brazil arouses in the defense and security industry due to the opportunities and challenges that the country presents in this area.

- What are the new features planned for this edition?
- The resumption of LAAD shows overcoming the challenges of the pandemic and the opportunity to bring together, in a face-to-face event, the Armed Forces of countries in the region with a defense and security industry that demands the opportunity to launch new products and to meet new customers.

- On the subject of Covid-19, which security measures will be implemented in this edition?
- Creative Events will follow the protocols required by the authorities at the time of the show and the additional protocols established by the events industry. We can mention measures that are being adopted today but that may be updated in April 2023: adjustment and access control to meet new capacities, proof of vaccination certificate, expansion of the medical center, specific signage, preferential use of digital media, Alcohol-based hand sanitizers, booths with more open spaces, individual packages, among others.

- Brazil, and several countries in the region, have been increasing their Armed Forces processes modernization, how can LAAD contribute to this?
- LAAD brings to Brazil and countries in the region the opportunity of face-to-face contact with providers of products, services and technologies, which can be used to modernize their means. The exhibited items represent the state of the art in technology in this industry.

- The public security and civil defense sector has also undergone major changes, with changes in procedures and the acquisition of new materials, how do companies see these movements?
- LAAD brings many exhibitors working in the public security and civil defense sectors, displaying products, services and technology specifically targeted at these sectors. Companies in this industry are prepared to exhibit the modern means that the sectors demand.

- Will LAAD's management changes benefit the event participants?
- The presence of Clarion in Brazil, a multinational company with more than 200 annual events in 20 different industries, allowed us to have contact with world-class techniques and tools in the organization of fairs. Creative Events, as a Brazilian company run by Brazilians, will use this background and it will be in a better position to provide agile and dedicated service, to build and guide the future of our fairs.

- What prospects do you have for the future of LAAD?
- LAAD plays a fundamental role in integrating the exponents of the Brazilian and international defense and security industry with the officers of the Armed Forces of the region, thus allowing periodic updates on products, services and technologies. We look forward to continuing to meet this important demand and improving with each future edition of LAAD Defense & Security.

- What are the main products that will be on display?
- LAAD brings a wide range of products. Among others, equipment for communications, radars, personal protection, weapons for personal use, armor, missiles, airplanes and helicopters, combat and troop transport vehicles, ships and vessels, military engineering, integrated control, training and simulation systems, uniforms, air defense systems, satellites, equipment for special forces, fire systems, optical systems, parachutes, etc.

- How is the role of Defense and other authorities in LAAD?
- The Ministry of Defense and the Armed Forces have given institutional support to the fair since its first edition and invite official delegations from more than 100 countries to attend the event. The Minister and the Commanders of the singular forces maintain offices at the fair. Creative Events works with Defense to operationalize the fair's strategic planning, bring exhibitors and invite visitors. The Ministry of Justice and the Councils of law enforcement agencies also provide institutional support to the event.

- What is LAAD's most important program?
- A fundamental part of the fair is the Official Delegations Program, which organizes the visit of official delegations, from the confirmation of invitations and use of the official hotel, to support in visiting companies at their stands during the days of the event. LAAD brings 183 official delegations from 81 countries, totaling around 400 official delegates. The same team also organizes the presence of 350 police authorities.




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