‘Made in Russia’
Vnesheconombank and the Roscongress Foundation have agreed
on joint information support for the promotion of Russian exports as part of the
‘Made in Russia’ National Brand project. The corresponding cooperation agreement
was signed by Vnesheconombank Chairman Sergey Gorkov and Roscongress Foundation
CEO Alexander Stuglev at the Russian Investment Forum in Sochi.
The document envisages the establishment of partnership relations as part of the
development of the ‘Made in Russia’ National Brand concept as well as
advertising, marketing, branding and communications support for the export of
Russian goods and services. To this end, the parties agreed above all to build
an effective communications system, conduct joint specialized events (meetings,
sessions, roundtables, conferences, etc.) and to also provide mutual expert and
consulting support in order to promote the interests of Russian exporters.
‘Made in Russia’ is the first communications project for the promotion of
exports, business and culture, which includes the international media, the ‘Made
in Russia’ logo and sectoral catalogues.