‘Our products are much better than western versions’
Pavel Kirk, Marketing Director, ‘Arti-Zavod’, OJSC
‘We think that a stable cooperation between Republic of
India and the Russian Federation is ensured by a number of factors, the most
important of which include long-term relationships established right after India
became independent after World War Two. These are military and technical
cooperation, power industry and transport infrastructure development projects.
Besides, India was among the founders of Non-Aligned Movement, which required
striking balance between two main military and political blocs of 20th century.
Meanwhile US and NATO did not sell modern armament and equipment to India.
This has become the reason Indian Armed Forces are saturated with Soviet-made
products. The majority of serving officers learnt in Soviet military colleges.
The great role is traditionally played by highly competitive prices.
The similar situation had been formed within decades in power industry,
transport engineering and construction industry.
Today, when world market interest has shifted towards high technology products,
it has unexpectedly been found that Russian enterprises carried out greater
works on developing state-of-the-art products, both related to armament and
power industry. Meanwhile West European and North American companies did not
notice any challenge resting on their laurels.
The same situation we also observe in our industry. Within twenty years US,
being the market leader, have not seen serious challenges, so respiratory
protection equipment which they offer today have worse protective parameters as
compared to modern Russian products, especially special forces-dedicated gas
masks made by ‘Arti-Zavod’, JSC. Our products are much better than western
versions in terms of ergonomics. Our task is to bring information about our
products to an end user in Southeast Asia including India; allow testing,
comparing and judging. There is no point in comparing prices. In this regard the
offer by ‘Arti-Zavod’, JSC is several times more attractive’.
